English-English Dictionary

Meaning of the word "customer acquisition" in English

What does "customer acquisition" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

customer acquisition

US /ˈkʌstəmər əˌkwɪˈzɪʃən/
UK /ˈkʌs.tə.mər əˌkwɪz.ɪʃ.ən/
"customer acquisition" picture

Noun

the process of gaining new customers for a business or product

Example:
•
Our marketing team is focused on improving customer acquisition.
•
High customer acquisition costs can impact profitability.
Synonym:
customer acquisition management customer generation lead generation client acquisition
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Related Word:
acquisition mergers and acquisitions customer custom customize customs customization